Branding

Brand strategy (positioning, audience, voice), a primary logo with its variants and clear-space rules, a typographic and colour system, application across the collateral you actually use, and a guidelines document so the brand survives contact with other designers.

A logo is one asset; a brand is the system that makes every future asset consistent. Without the system, you get a nice mark and then twelve months of ads, decks and packaging that look like they came from different companies.

Two or three genuinely different directions, each argued from the strategy — not twenty variations of the same idea. We would rather defend a small number of considered options than let you pick a favourite from a wall of noise.

Yes, including trademark screening guidance and domain availability checks. Naming is a separate phase before identity design, because the name shapes everything that follows.

Yes — that is an evolution rather than a revolution, and it is often the right call for an established business. We identify which brand assets your customers actually recognise, keep those, and modernise around them.